Certificate Programme in Advanced Sports Marketing

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Certificate Programme in
Advanced Sports Marketing

Program Details

Starts on
August 1st, 2023

Duration
25 Saturdays

Format
On Campus Sessions

Fees
INR 80,000+GST

Course Objective

A sports marketing course's main goal is to give students a thorough understanding of marketing concepts and tactics as they relate to the sports business. The goal of the course is to assist students in gaining the information and abilities required to design, market, and sell sports-related goods and services.

A sports marketing course will cover areas like media relations, event management, fan interaction, sponsorship, advertising, and branding. Students are expected to gain knowledge of the particular opportunities and difficulties that are present in sports marketing as well as techniques for creating compelling marketing campaigns that appeal to athletes, fans, and other stakeholders.

The overall objective of a sports marketing course is to provide students with the information and abilities they need to flourish in a fast-paced, dynamic sector.

Program Syllabus

Module 1 - Sports Marketing and Emerging Trends

Module 2 - Understanding Sports Consumers

Module 3 - Sponsorship Strategy, Activation, and strategic sports marketing

Module 4 - Digital Marketing in Sports

Module 5 - Branding in Sports

Module 6 - Events and Experiences in Sports Marketing

Module 7 - Athlete and Celebrity Endorsement

Module 8 - Tourism Marketing

Module 9 - Ethics and Legal Issues in Sports Marketing

Module 10 - Data Analytics and Emerging Technologies in Sports Marketing

Module 11 - Sports Financial Management

Module 12 - Leadership and Management in Sports Marketing

PROGRAMME HIGHLIGHTS

Masterclass by Course Mentor

Who is this Program for?

This programme is for any professional working in the field of Sports who wants to Understand Branding, embed business strategies, and elevate customers’ brand experience and Fan engagement on and off the field.
Early to mid-level professionals working in marketing, branding, consumer behavior, Sponsorship, and Digital Marketing want to learn how it is done in the field of Sports.
Budding & Experienced Celebrity & Athlete managers who want to explore the process of brands & their value chain creation.
Founders and Entrepreneurs who want to set up their own Sports organizations and take their brand to the next level.

Vinit Karnik

BUSINESS HEAD-ENTERTAINMENT, SPORTS &
LIVE EVENTS GROUP M

Programme Mentor
A highly accomplished professional with over two decades of experience in the media, sports and entertainment business in India. Vinit joined Group M India in 2006 to scale up its fledgling entertainment and sports practice into a robust and sustainable business arm. Under Vinit’s leadership, ESP Properties India has grown and emerged as a unique and dominant entity in the sponsorship business in India generating over $250 million investments from more than 100 clients in these 10 years.

FACULTY

VISHNU GOVIND

CMO I Angel Investor I Consultant I Mentor

IIM Calcutta Alumnus
Former GM Marketing at Raymond
Former Head-Marketing for Colorplus
Founder – Add ValoremA

PANKAJ ATHAVALE
Entrepreneur | Sports Broadcaster | Author

Founder - ewaste Hub
Management Trainer
RJ and Radip Broadcaster - AIR
Founder - Trimurti Sportz

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